Smartphones have taken over the Indian market, with a growth of 68% year-on- year. The January-March quarter of 2011 witnessed a marginal growth of 0.4% in the smartphone segment, gathering an overall share of 5.6% in the mobile phone market. Q2 of 2011 witnessed a growth of 3.6% in smartphones in the overall mobile phone market.
These figures signal the steady rise in the popularity of smartphones in India, with consumers looking for handsets that enable them to organise, share and stay connected with the world.
Mobile phone shipments touched 42.8 million in absolute terms in the second quarter of 2011 as a whole, and smartphones have had a definitive role to play in these numbers. Furthermore, dual-SIM handsets have shown an impressive sequential growth of 25.2% over the Jan-March quarter.
What is notable is the fact that smartphones with average sales value of Rs. 18,000 and above witnessed a growth of 31% over Q1 CY2011 and a staggering 96% over the year-ago quarter of Q2 CY2011. Apple’s iOS garnered a growth of 2.6%, a more respectable share as compared to the previous quarter, however in terms of momentum, Android scored with the highest growth rate of 10%, quarter-on-quarter.
Meanwhile, the Finnish handset giant Nokia continued to lead the Indian market with a smartphone share of 45.8%. The company’s dual-SIM handsets have done well and contributed to its growing share. The Galaxy series of smartphones has also increased Samsung’s share in the smartphone market by 21% followed by RIM with a share of 15%.
India-based handsets continue to make a mark with Karbonn, Micromax, Lava, Spice and MAXX accounting for 19% in overall shipments. Low-cost Android smartphones are going increase their share in the smartphone segment in the future, with these companies looking to expand on the hugely popular OS developed by Google.
According to IDC, smartphone shipments will be touching 81.5 million by 2015, overall shipments being 328 million i.e. CAGR of 68.4% and CAGR of 14.5% respectively. 2011 on the other hand is expected to close with 187 million units in mobile phone shipments.